Competitive Analysis: Two separate findings memoranda that provide a competitive analysis, summarizing the loan and deposit product offerings of significant competitors and outlines a recommended loan and deposit product portfolio for the client.
Systems Analysis: A findings memorandum that provides an assessment of the Credit Union's loan and deposit systems and their ability to support the recommended product portfolio.
Marketing Plan: A memorandum that outlines the key action steps for an initial Marketing Plan, including; a "vision statement" for the business services initiative, observations regarding the existing SEG and d/b/a population, and comments on the potential market, given the client's branch locations
Detailed Financial Plan: A Detailed Financial Plan that incorporates:
- Projected loan and deposit balances, derived from market data for the Credit Union's primary market.
- Funding costs based on the client's average cost of funds or incremental funding strategies.
- Variable operating costs for loan and deposit products based on the Credit Union's financial performance reports.
- Staffing costs associated with the business lending initiative.
- All other operating costs associated with the initiative including underwriting, documentation and servicing costs.
- Net contribution from Business Credit Cards and card volumes.
- Five Year Projections for with various levels of projected market penetration, if desired, providing a detailed estimate for Net Contribution and Return of Assets.
Underwriting Service Providers: A findings memorandum outlining the alternatives for outsourced underwriting services, including CUSOs and credit unions. The memorandum will include a recommendation for a preferred underwriter, based on the types of loans that are expected to be originated and geographic proximity.
